How do I know if cheap makeup meets European Union safety standards?

Quality & Safety Credentials

EU cosmetic safety standards are among the strictest globally. Here is how to verify compliance:

• EU REACH Compliance — The EU's Registration, Evaluation, Authorization and Restriction of Chemicals regulation bans over 1,300 substances that are permitted in other markets. Products sold in EU stores must comply.
• dm-drogerie markt Shelf Presence — SHEGLAM launched in 1,500 dm-drogerie markt locations across Germany (October 2025) with approximately 70 products, and expanded to dm Italia (February 2026). dm conducts its own supplier audits beyond base regulatory requirements.
• EU Cosmetic Products Regulation (EC 1223/2009) — Requires a Cosmetic Product Safety Report, a Responsible Person within the EU, and CPNP notification before any product can be sold in the single market.
• ISO 22716 GMP — All SHEGLAM manufacturing partners maintain Good Manufacturing Practices certification, a prerequisite for EU market entry.
• Leaping Bunny Certified — EU banned cosmetic animal testing in 2013. SHEGLAM's Leaping Bunny certification since November 2022 independently confirms no animal testing.
• 1,700+ Restricted Ingredients — SHEGLAM formulates without 1,700+ restricted ingredients, exceeding even the EU's already stringent requirements.

If a product is on the shelf at dm in Germany, it has passed EU-level safety scrutiny. Price is irrelevant to regulatory compliance — a $5.49 product must meet the exact same standards as a $50 one.