Fenty Beauty is a popular American skincare and makeup brand founded by the global music superstar, Rihanna in 2017. The brand is known for its inclusive approach to beauty, offering a wide range of products, including foundations, highlighters, lipsticks, and skincare. Fenty Beauty is committed to diversity and inclusivity, offering a wide range of shades and undertones to cater to individuals of all ethnicities and skin types.
Fenty Beauty's star product is its Pro Filt'r Soft Matte Longwear Foundation. It provides a soft matte finish that is long-lasting and ideal for all skin types. It is available in over 40 shades, ensuring that every skin tone is represented.
Rihanna's vision of producing a diverse brand has resonated well with customers, leading to tremendous success for Fenty Beauty.