Author: c***6
Rating: 5/5 ★★★★★
Date:
Review: It’s nice. Mintel’s latest womenswear brand research shows that like its competitors, Shein is seen as stylish due to its ability to keep up with the newest fashion trends, but unlike ASOS, it also benefits from being perceived as a brand that offers good value. Shein’s focus on smaller, low-priced items such as dresses and accessories allows it to keep the value of an average basket size lower than other fashion retailers that have a wider product offering that also includes more expensive outerwear garments. Amid the ongoing cost of living this puts it in good stead to draw new customers.
Color: Black | Size: L